Digital Marketing is a process that uses digital platforms like the search engine, emails, websites, videos, mobile phones, apps to reach prospective customers who would be willing to pay for the products or services offered.

To be a digital marketer you don’t need prior knowledge of programming or an IT background. You can choose digital marketing as your career if you are comfortable using a computer/laptop and the internet. 

Traditional marketing has been on a constant decline since the starting of the century. Moreover, conventional marketing is quite expensive and hence only large companies or MNCs could ever think about spending it. But since Digital Marketing provides budget flexibility, the ability to target customer groups, better conversion ratios, and even Analytics to give up a complete picture of our marketing campaigns, it’s no wonder that the future of Digital Marketing is booming and every form of business can employ it leading to an increase in the number of Digital Marketing jobs in the industry. Whether it’s a big MNC like Coca-Cola or a startup, right near your place, anyone can employ it to reach their prospective customers.


The demand-supply chain is clearly not in balance and with time, the gap is expected to increase. It’s the job opportunities where the digital marketing scope is limitless. It can be evident from the fact that there are 19,000+ jobs available in India. 



Skill Set Required to Build a Successful Career in Digital Marketing:

  • Creativity

  • Analytical Ability

  • Communication Skills

  • A quest for Learning

  • Passion for Digital Media

  • Multitasking

  • Networking

  • Comfort with Technology

  • Willingness to Experiment


Career Path as a Digital Marketer:

Though you may start at a low salary, you may end up experiencing exponential growth once you start gaining experience and developing your skills.

Digital Marketer Salary Ladder

The future of Digital marketing is high and is an in-demand profession. You even have the other career path available. After becoming professional as a digital marketer, you can go for a data analyst and then to a data scientist.

Some more Facts:



With the increasing number of internet users in India,  the Digital advertising budget would increase immensely. 





Therefore, growth under various domains of digital marketing would show an upward trend.


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Sachin Chauhan

Authored by
Sachin Chauhan