Job Description

• Creating and Monitoring Campaigns.
• Generate Email Marketing Templates with creative ideas
• Coordinate with Graphics team for graphics requirement
• Optimized Content should be Mobile friendly
• Managing email marketing databases for future campaigns
• Re-targeting Audience (with Data Privacy Policy knowledge)
• Analyzing campaign results

Skills Required -

• 0 - 5 years experience
• Lead Generation
• Basic Digital Marketing knowledge
• Experience in handling Email Marketing campaign creation Tools
• Experience in handling Tools to extract contacts to create an Email database
• Interactive Content creation skills
• Keyword Research

Content Writing:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
• Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
• Coming up with ideas and creating useful content which drives traffic
• Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization, and structure, content development, distribution, and measurement.
• Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
• Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
• Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)
• Create the content our target audience is looking for
• Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Repurpose and optimize existing content for digital channels.

Required Qualifications

• 0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web
• Highly creative writing skills with an ability to write original and interesting content
• Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
• Must be able to write content optimized for SEO
• Demonstrated experience writing blog posts
• Ability to develop new topics, research, and find a unique spin on existing topics
• Background in search engine optimization is preferred but not necessary
• Experience with content management systems and a strong understanding of content workflows
• Understanding of SEO best practices.
• Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.
• Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred

SEO Executive:

• Understanding web usability, business goal, target.
• Coordinate with the Team/business development team as and when required.
• Manage / Perform competition analysis to enhance rankings and organic traffic.
• SEO Audit, On-page & Off-page SEO
• Prepare and develop internal and external link-building strategies.
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to
• identify and resolve technical issues
• Weekly Improvement/Performance Reports

Desired Candidate Profile

• 0-5 years of experience in SEO.
• Manage / Perform competition analysis to enhance rankings and organic traffic.
• Web analytics tools such as Google Analytics, Google Webmaster Tools & Tag Manager.
• Good experience working on the latest technologies in the Market (Eg. AMP pages,
• Schemas, OG tags, Reach Snippets, etc.)
• Solid practical understanding of basic and advanced principles of SEO.
• Analyzing websites and social media pages, then making recommendations for improvement.
• Basic Knowledge of HTML/CSS/Javascript.

Skills Required: SEO,Email Marketing