Job
Description
The Company:
BYJU’S (www.byjus.com) is the world’s most valuable Indian multination education company, headquartered in Bangalore. The creator of India’s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in classes 1-12 (K-12) and competitive exams like JEE, NEET, CAT and IAS.
BYJU’S -The Learning App, our flagship product, for classes 4-12 was launched in 2015. Today, the app has over 100 million registered students and 6.5 million annual paid subscriptions. With an average time of more than 1 hour being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons.
Disney BYJU’S Early Learn App was launched in June 2019, a special offering from BYJUS for students in classes 1-3 featuring Disney’s timeliness characters.
In early 2019, BYJU’S also acquired Osmo, a Palo Alto-based maker of educational games to transform the whole offline to the online learning experience. Delivering a world-class learning experience, programs from BYJU’S are making learning contextual and visual.
Other acquisitions include TutorVista, WhiteHat Jr, Akash Education, Toppr, Epic!, Great Learning and BYJU’s Exam Prep
BYJU’S is also the official sponsor of the Indian Cricket Team
Job Description – Marketing Analyst (Off-page SEO Specialist)
The Marketing Analyst (Off-Page SEO Specialist) is responsible for assisting with all activities relating to links such as outreach ideation, prospecting, communication liaising, negotiating and maintaining relationships with third party websites.¬
Responsibilities:
• Using tools such as MOZ and SEMrush to analyse backlink profiles, evaluate websites performance, understand the results, and make recommendations on improvements.
• Create lists of domains, bloggers, journalists, and other resources that are useful for campaigns and outreach marketing.
• Evaluating and monitoring competitors for off-page metrics, including backlink gap analysis and overall backlink profile evaluation.
• Ensuring the processes are maintained to increase efficiency and effectiveness, whilst also identifies opportunities for improvement.
• Monitor, track and analyse ranking performance on an on-going basis.
• Occasionally evaluate current backlink profile’s toxicity and spam issues and send report to disavow the links.
• Research and identify additional opportunities to increase our portfolio’s exposure on the SERPs.
• Experience with website analytics tools such as Google Analytics, Search Console, SEMrush, MOZ.
• Build and maintain the monthly SEO report in Google Sheets.
• The Off-page SEO Specialist would ideally have experience with outreach and link building, or an interest in SEO as an industry, and a college degree is preferable.
Qualifications & Requirements:
• Bachelor’s Degree (preferable within Marketing or Digital Marketing but not essential).
• Previous experience within a similar role, will be considered a benefit.
• Previous experience with SEO Analytic tools.
• Excellent communication skills and negotiation skills.
• Ability to multitask multiple different projects under deadlines.
• Other tasks may be assigned, based on business needs