Job
Description
Lead Generation Executive
Job Description
Overview
The Lead Generation Executive is responsible for prospecting, qualifying and generating new leads via telephone. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!
The Lead Generation Specialist is expected to:
- Develop new business via telephone to introduce the Client and identify appropriate buyers within the target market.
- Follow up on leads and conduct research to identify potential prospects.
- Conduct a needs analysis and determine prospects pain points to determine how the client will speak to those needs.
- Identify key buying influencers within these prospects to determine budget and timeline.
- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
- Manage data for new and prospective clients in SAP, ensuring all communications are logged, information is accurate and documents are attached.
- Prepare and analyze sales pipeline reports and dashboards.
Required experience and knowledge
- Demonstrated ability to meet and/or exceed determined sales and activity quotas.
- Excellent client service skills.
- Excellent written and verbal communication skills.