Job
Description
Roles and Responsibilities:
The incumbent will be responsible for planning, implementing, managing and monitoring Social Media strategy of Tata Consumer Soulfull in order to increase brand awareness among the consumers, improve marketing efforts, ensure high levels of web traffic and thus increase sales of various products.
Key Responsibilities:
• Develop, Implement and Manage the social media strategy of Tata Consumer Soulfull Pvt. Ltd. • Drive Social Media content creation with the help of agency partners
- Work with Brand Managers to set specific objectives related to Social Media Management and report ROI
- Measure the success of every Social Media Campaign initiated by the company
- Run the influencer marketing for the brand
- Increase the KPIs of the brand across social media platforms
- Generate, Edit, Publish and Share engaging content in social media
- Stay up to date with latest and best Social Media practices
- Use different Social Media Marketing tools effectively and efficiently
• Ensure Social Media content is appealing and informative
• Communicate with followers passionately, Respond to various queries in various digital media in a timely manner and Monitor customer reviews in different digital platforms
- Liaison with various teams such as Sales & Marketing, NPD etc. to stay up to date about the latest happenings in the company and reflect the same in Social Media Campaigns
Desired Candidate Profile:
• 3+ years of experience as a Social Media Specialist or similar role preferably in FMCG companies
• Need to be from the industries like food, lifestyle, fashion, or sports
• Minimum Educational Qualification: Graduation in Marketing or relevant field
• In depth knowledge in various Social Media platforms such as Facebook, Twitter, LinkedIn, Instagram etc.
• Hands on experience in content management
• Sound knowledge in Digital Marketing and Brand Management
• Skills in understanding SEO, Keyword Research and Web Traffic Metrics
• Good understanding of Social Media KPIs
• Familiarity with Web Design and Publishing
• Great interpersonal, presentation and communication skills