Digital Marketing Manager

Not Disclosed
6-7 Years Full Time
Bangalore, Karnataka, IN

Vacancy: Not Disclosed Posted: 3 years ago Applicants: 2
Share via

Job Description


·  Formulation of strategies to build an on-going digital connection with consumers for all brands.

·  Plan and monitor the ongoing presence of all PL brands on social media (Twitter, Instagram, Facebook, Chingari etc.)

·  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Manage content creation and deployment, design and execute digi media campaigns across owned, earned and paid media

· Collaborate with designers, UI/UX team and central marketing teams to design communication to improve user experience thru on-app marketing

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors



· Proven experience as Digital Marketing for a similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2B/ B2C social media, Google Adwords and email campaigns and SEO/SEM

· Good knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

Skills Required: Digital Marketing,Social Media Marketing,Online Marketing