Job
Description
Responsibilities
· Formulation of strategies to build an on-going digital connection with consumers for all brands.
· Plan and monitor the ongoing presence of all PL brands on social media (Twitter, Instagram, Facebook, Chingari etc.)
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Be actively involved in SEO efforts (keyword, image optimization etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Manage content creation and deployment, design and execute digi media campaigns across owned, earned and paid media
· Collaborate with designers, UI/UX team and central marketing teams to design communication to improve user experience thru on-app marketing
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
· Acquire insight in online marketing trends and keep strategies up-to-date
· Maintain partnerships with media agencies and vendors
Requirements
· Proven experience as Digital Marketing for a similar role
· Excellent understanding of digital marketing concepts and best practices
· Experience with B2B/ B2C social media, Google Adwords and email campaigns and SEO/SEM
· Good knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Excellent communication and interpersonal skills