Job
Description
Role Context:
We are seeking an Account Strategist with Display advertising experience, an attention to detail,
customer obsession and passion to learn and adapt in an evolving environment. The individual in
this role will support Sales and Account management leads to manage an assigned set of clients
focused on attaining revenue targets, feature adoption and client driven goals. The Account
Strategist will build trusted-advisor status with their account team and clients through flawless
customer management and data-driven solutions including: Research & Market Analysis, Sales &
Media Planning, Campaign Setup & Coordination, Campaign Optimization, Campaign Effectiveness & Reporting
Roles & Responsibilities:
Sales & Media Planning
Will assist in building out the RFP using the pre-approved templates defined for different
verticals
AS will provide any additional reports or insights if required that may help with the RFP.
Assist in building out the media plans based on campaign goals & Objectives
Campaign Set-up & Co-ordination (during Pilot)
Build (or assist in building) creative trackers required in setting up the campaigns
Build (or assist in building) creative trackers required in setting up the campaigns
Collect, Organise and confirm client creative assets
Create Regalix build sheet
Create Regalix case for campaign build
Proactively reach out to CAMs for any missing information or assets required to setup or
optimize campaigns
Coordinate with a centralized implementation team (trafficking) to complete setup. QC
campaigns once they are set up to ensure its inline with the creative tracker and contract.
Campaign Optimization & budget (revenue) realization
Proactively monitor campaign performance and delivery goals, escalate delivery issues as
necessary.
Monitory delivery and performance
Weekly Reporting - Pulling data / screenshots for client Hourly/ Daily Pacing and BU
Optimization
Provide timely campaign optimization recommendations to CAMs/CPs to meet performance
goals.
Identify underperforming / underpacing campaigns and optimize campaigns to meet
performance and revenue goals (budget utilization)
Work closely with implementation (trafficking) teams to implement approved
recommendations. Campaign Effectiveness & Reporting
Generate reports to troubleshoot/resolve third-party reporting discrepancies or
campaign/creative issues
Build/Maintain Reporting Template
Compile weekly reports for sales summarizing any potential revenue-at-risk At
conclusion of campaign, provide client ready materials that show effectiveness of
campaigns
Qualification, Experience, Skills :
- Good Communication skills
- Problem Solving, Critical Thinking, Logical Reasoning & Analytical Skills
- Digital Marketing, Display advertising, Programmatic Advertising, Research Skills
- Excellent Presentation Skills,
- Experience with US based Ad agencies, Pre-Sales experience,
- MS Excel, Office, Pivot Tables, SQL
- Master of Business Administration (M.B.A) - Any Specialization