Job
Description
Roles and Responsibilities:
• To write in an original, crisp, clear and concise manner in a variety of styles to suit formats and brand identity, for long and short content including but not limited to blogs, articles, social media, paid ads (Google & Facebook/Instagram) with proper research.
• To conceptualize and create content native to the platforms like: Video posts, Reels, carousel, static, animations, Stories, LinkedIn newsletters, social media ads, WhatsApp marketing content, Google ads, website content, landing page content, print articles,
• To envision clever, creative text, for advertising/ marketing purposes
• Collaborate & brainstorm with creative teams and external on concepting and writing copy
• Co-ordinate with external and internal stakeholders for multiple regional language translation and verification
• Edit and fact-check pieces of content generated by colleagues
• Adhering to and checking for SEO practices is essential as is good grammar, great command of the language, good communication and extensive knowledge of digital publishing platforms
• Great communication skills, and the ability to pay close attention to detail. In addition to this, you should perform thorough research before creating innovative content.
• Manage multiple projects, balance timelines and present work at various forums
• Write copy that is consistently in-tune with the Indira IVF voice and stay current with the latest development in the IVF sector
• Stay up-to-date on emerging trends, innovations and advancements in the IVF and healthcare category
• Seek creative solutions to overcome obstacles
• Rewrite old content and technical content for organization products and services
• Proofreading content for errors and inconsistencies
Skills Required:
• Proficiency in English Language
• Preferably a person who has an understanding of healthcare/ with medical healthcare background and/or IVF sector
• Innovative and creative thought process
• Ability to embrace change and shift gears in a dynamic environment with rapidly changing priorities
• Have a fair understanding about the Creator economy and Content creation trends
• Have a good grip on social media content writing, blogs & website writing
• Have fair understanding of print articles
• Ability and willingness to unlearn & re-learn
• Ability to work on multiple projects with different objectives simultaneously