Job
Description
Job Purpose
As a Therapy Business Manager you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy.
To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment.
You have a very important role to play in Divisions success.
Roles and Responsibilities in detail
Area Business Planning:
Plan for monthly and quarterly business.
Plan for Trade activation business and over all sales
Plan demand generation and fulfillment
Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations
Prescription audit for Abbott brands and other competitors brands
To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identifying potential town and appointing distributor and customers (trade) in line with business philosophy
Business generation development:
Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
Organizing Camps (CME) as per the division strategy and customers need
To carry out activations across trade and clinics for brand visibility
To plan and conduct merchandising and sampling activity as per Division strategy.
Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
a. 100% coverage of Doctors.
b . Customer Call average as per the customer management plan of the division / therapy.
c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.
Brand Management:
Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy
To plan and attend Retail meets, Market Blitz etc for sales growth