Job Description

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Content Management Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers

• Grow our subscriber base by providing them with regular, helpful content that s aligned with their needs and interests
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
• Convince others that your creative ideas are worth investing time and effort in
• This role is at the core of the marketing team, and others will rely on your work every single day
• Digital Marketing Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign Retail Marketing Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing
• Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
• Lead front end retail initiatives with an objective of driving walk ins - styling sessions, pop ups, previews etc
• Create product content (eg sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world
• Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product
• Speak and present both internally and externally to promote the story of our product
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
• Brand Collaborations Marketing & relationship manager for RBL brands and design partners
• Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
• Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward
• Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth Marketing & Events Project Management Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams
• Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools

Event Management

• o Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals
• o Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives o Liason with the digital & content team on all offline events to develop targeted digital marketing strategies
• o Drive targeted customer footfalls and new customer acquisition for all marketing projects
   

Skills Required: Online Marketing, Social Media, Project Management