Lava International Ltd

Product Marketing Manager

Lava International Ltd
1200000 - 1500000 P.A.
1-4 Years Full Time
Noida, Uttar Pradesh, IN

Vacancy: Not Disclosed Posted: 2 years ago Applicants: 11
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Job Description

Roles and Responsibilities

To assist Product Manager in managing Accessories Product Portfolio & achievement of periodic revenue targets by doing the following key activities

Consumer Understanding

a. Understanding consumer touchpoints to arrive at the right product GTM

b. Regular consumer interaction through FGDs, consumer surveys, market visits etc.

Retail understanding

a. Deep understanding of retail universe category of outlets, no of outlets per category, placement norms etc.

b. In-depth understanding of competition product portfolio

c. Conducting data analytics price segment wise and geography wise

d. Gathering product and market insights through regular interaction with customers and trade

Product GTM Strategy

a. Make a concrete GTM strategy for the complete category

b. For new product launch - Devise GTM strategy, with a recommendation of budget requirement

c. Close-looping end-to-end GTM management right from GTM planning to execution of GTM

d. Creating and implementation of processes for GTM of products

e. Ensure sales team and channel training is conducted in right manner

f. Ensure RoI measurement of GTM initiatives

Product Operations

a. Enabling sales team by ensuring timely product information dissemination

b. Consistent monitoring performance of all SKU in market and generating triggers

c. Tracking performance of products using standard statistic tools

d. Demand forecast for next 3 months at SKU level

e. Envisaging various marketing interventions like schemes, BTL and digital marketing based on deep data analytics and market understanding

f. Recommending marketing interventions' business case and managing execution end-to-end

 

Desired Candidate Profile

1. Strong communication and project management skills

2. Strong analytical skills

3. Should be able to plan and manage deadlines

4. Strong Collaboration skills

5. Should be flexible to travel

6. High proficiency in MS Excel

Skills Required: Brand Management,Media Planning,Product Marketing


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