Coalition India

PPC / SEM Analyst - Remote

Coalition India
Not Disclosed
0-5 Years Full Time
IN

Vacancy: Not Disclosed Posted: 1 year ago Applicants: 1
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Job Description

TO APPLY, PLEASE RIGHT CLICK ON THE LINK: https://bit.ly/3RJJguB

YOU SHOULD HAVE:

  • A minimum of 6 months experience managing SEM / PPC campaigns
  • Experience with the Google Ads Editor and Bing Ads Editor
  • Experience using the Keyword Planner Tool, or other keyword research tools
  • One or more years of professional Google Ads experience (preferred)
  • Google Ads Certification (preferred)
  • Knowledge of account KPI selection, measurement and reporting.
  • Bing and Facebook paid advertising experience (preferred)
  • Ability to manipulate large Google Ads data sets in Excel with vlookup and preferably VBA
  • Passion for marketing, advertising, and online content development
  • Strong research abilities with excellent analytical skills
  • Excellent time management skills and the ability to meet strict deadlines
  • A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
  • The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
  • The ability to adapt in a diverse and multicultural environment
  • Passion to build a startup
  • Reliable transportation if working in-house
  • A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

YOUR DUTIES AND TASKS:

  • While managing SEM campaigns, you will be conducting keyword research and writing copy for ads
  • Structuring campaigns and ad groups and determining the best settings
  • Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool
  • Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries
  • Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients' online stores while also ensuring a very strong ROI for every clients marketing budget
  • Regularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the clients brand, budget, and overall marketing goals
  • Monitoring the success of campaigns using various reporting tools
  • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
  • Conducting AB testing across ads and landing pages
  • Reviewing traffic in Google Ads
  • Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
  • Potentially working on Bing Ads and Facebook Ads
  • Successfully completing Google Ads Certification if not already obtained

TO APPLY, PLEASE RIGHT CLICK ON THE LINK: https://bit.ly/3RJJguB

Skills Required: SEM, Keyword Planner, SEO


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