PPC Lead / Social Media Content Writer

Not Disclosed
0-1 Years Full Time
Chennai, Tamil Nadu, IN

Vacancy: Not Disclosed Posted: 1 month ago Applicants: 5
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Job Description

PPC Lead:

  • Create and manage Google Ad Campaign
  • Achieve maximum ROI in paid search campaigns using analysis of data
  • Track٫ report٫ and analyze website analytics
  • Track٫ report٫ and analyze PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Familiarity with A/B and multivariate experiments
  • Experience generating SEM reports

Social Media Content writer:

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner

Skills Required: Social Media Marketing,Social Media Optimization,Content Writing,PPC