Cipla

MEDICAL REPRESENTATIVES – CARDIO DIABETIC SEGMENT : KARNATAKA

Cipla
300000 - 500000 P.A.
1-5 Years Full Time
IN

Vacancy: 8 Posted: 4 months ago Applicants: 0
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Job Description

Achieve the tertiary and secondary business of the division in the respective territory and therapy by managing relationships with the key stake holders viz. doctors & chemists and by creating prescriptions by marketing the company's brands and providing superior customer service thereby achieving the company's overall Business targets for the division in India

Roles & Responsibilities

1. Achieve the Sales targets by brand marketing against the plan for the year

  • Identify the customer-brand matrix by doing appropriate market studies, placing the right product for right customer.
  • Understand the potential of customer and modifying the selling techniques
  • Promote the product with the help of scientific tools / publications, demonstrations, PDA, reminder cards etc.
  • Ensure the monthly Doctor Conversion & increasing prescriber base

2. Monitor business details thereby planning the sales achievement

  • Being aware of Primary business orders and stock position at Stockists and create plans for liquidation of the stock and Monitoring Secondary billing
  • Increase the Yield Per Month of the assigned territory
  • Monitor the Product return, stock and Expiry at the different stockists in the territory
  • Ensure the Product availability at all places within the territory
  • Collect the Competitor Information by conducting RCPA (Retail Chemist Prescription Audit)
  • Take PoB (Pen on Book) for the respective products and ensuring billing from stockists

3. Maintain the Basic Working standards for daily operations

  • Maintain the standard Call Average and Chemist Average of concern division as stipulated
  • Categorize the doctors based on the potential and maintain the Visit Frequency
  • Update the Must See List (MSL) regularly by identifying the uncovered doctors and dot doctors
  • Update the Daily Call Report (DCR) on regular basis for recording the days field work
  • Create and follow Call Planner & monthly Travel Plan

4. Develop and continuously enhance In-clinic Effectiveness for driving better results and

increasing prescriptions

  • Build skills to detail all the products which are promoted along with the knowledge of advancements in therapeutic research
  • Build ability to discuss the Therapy, indications, applications and demand the product prescriptions
  • Attend the Therapy/ Divisional/ behavioral Training Programs

5. Manage customer relationship for continued engagement of Key support customers

  • Answer all the queries raised by the customers related to the therapy/ products and respond quickly to meet customer needs
  • Conduct and provide academic services and activities as approved by the organization to the respective doctors and monitor the ROI (Return on Investments)
  • Promote Cipla Differentials for creating brand recall amongst the doctors
  • Maintain operating relationships with chemists and stockists and hospital purchase personnel and pharmacy-in-charges

Educational qualifications:

  • B.Pharm - preferred, any graduate

Relevant experience:

  • minimum 1 yr to maximum 5 yrs of experience as a Medical representative is a must
  • Good communication skills
  • The candidate should be ready to travel extensively and should have good knowledge about the region
  • Should have relevant experience in Cardio diabetic division

Work - Locations:

Bangalore

Mangalore

Bijapur

Davangere
Mangaluru/Mangalore, Davangere, Bangalore/Bengaluru

Skills Required: Pharma Selling,Diabetology


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