Manager - Marketing Analytics

Not Disclosed
2-4 Years Full Time
Bangalore, Karnataka, IN

Vacancy: Not Disclosed Posted: 1 year ago Applicants: 2
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Job Description

Roles & Responsibilities

The primary responsibility of the role is around data analytics and insights generation. This role key functions within the team and will help the team to course correct. Making sure the right data is getting captured, working on dashboards, daily reports (along with internal & external teams), helping in planning & measuring campaign performances are core responsibilities.

  • This role will own all backward & forward-looking reporting for key marketing KPIs.
  • This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.
  • Interact directly with a diverse set of senior stakeholders in Marketing, Sales, and Category management
  • Own and manage all aspects of analytics projects from problem definition to insight delivery, influencing marketing action
  • Provide insights on Market, Consumer, and Competition and help improve the efficacy of marketing programs
  • Analyze a wide variety of data as required to solve a business problem - Media execution data, Internal transactional & clickstream data, and/or data from Google Analytics


  • Analysis of daily marketing campaigns and reporting KPIs
  • Dashboarding & report generation / MIS either on Excel or Google Sheets
  • Working along with core team on month & event-based planning
  • Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
  • Create data-based recommendations for campaign managers to optimize campaigns
  • Working with BI team for data collation & extraction of 1st party data
  • Data & insights representation to stakeholders within & outside the team
  • Competition analytics and tracking

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Skills Required: Marketing,Sales,Knowledge Of MIS,Multitasking,Digital Services,Advanced MS-Excel,SQL