Job
Description
Spiceworks Ziff Davis is seeking an experienced Demand and Lead generation specialist to expand our team. If you re detail-oriented, eager to learn new skills (platforms/software), and thrive working at breakneck speeds, SWZD wants you! Think you re the right fitTime to apply!
Your day-to-day (as a Lead Demand Generation Specialist), you ll be:
- Using an integrated approach, you ll craft a holistic plan that supports GTM initiatives and full-funnel results. You ll be data-driven and execute short- and long-term multi-channel campaigns to drive leads and the global sales pipeline
- Develop customer personas and knowing their buying preferences
- Analyse and report on the impact of lead generation and nurturing campaigns on sales pipeline
- Ability to manage a set list of campaigns from pre-sales to post sale that includes: requesting and receiving campaign launch materials from internal clients, performing QA tasks of assets, creating landing pages, ensuring proper targeting, and executing against custom rules and templates
- Lead A/B testing strategies and execution across all channels
- Address challenging situations and tight deadlines effortlessly. Finding solutions and maintaining a positive relationship with all internal teams is key.
- Interact directly with our global sales teams, sales enablement and client solutions teams
- Work with Supervisor to help maintain reporting verification across all campaigns, ensuring they re running and tracking accurately
- Ensure campaign is properly implemented and delivering via QA tasks including: 3rd party reporting verification/validation, auditing of targeting for both national and international campaigns, and review other delivery reports
- Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change.
- Additional responsibilities may be delegated in order to assist meeting our goals and mission
- Solicit feedback from our CS team and BDRs to monitor current campaigns and facilitate optimizations as needed.
What does it take to do this job
- 4+ years of experience, preferably demand or lead generation for a SaaS company
- Prior experience with marketing automation tools and CRM systems (Pardot, Marketo, Salesforce)
- Familiarity with conversational marketing tools like Drift
- Ability to work with ambiguity and navigate complex situations
- Thrive working in a fast-paced, energetic environment
- Sense of ownership and desire to lean in
- Extreme level attention to detail
- Effective verbal and written communication skills
- Ability to prioritize and manage time effectively
- Comfortable with Excel
- Ability to quickly pick up new platforms/software