Valvoline

Executive Market Demand Generation - PCMO- Contract For 6 Months

Valvoline
100000 - 250000 P.A.
0-2 Years Full Time
Delhi, Delhi, IN

Vacancy: Not Disclosed Posted: 1 year ago Applicants: 0
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Job Description

Job description

Build strong relations with key mechanics in the markets assigned:

1. Map all the key influencers in the market and regularly visit them.

2. Support them in terms of product information, company programs, and schemes.

3. Drive pre-planned consumer activities, merchandising & on floor demand activities.

Generate demand by conducting one-to-one meets (chai meets and small mechanic meets) effectively:

1. Conduct chai meets to talk about Brand benefits & Product USPs.

2. Effectively use demo kits, sales presenters, and program brochures to communicate our product benefits.

Follow up post the activity to convert the prospect into a customer:

1. Visit the interested prospects post the meet to set up meetings with the SH/local distributor.

2. Follow up on the discussions and close the loop & Properly hand over to the local BE/ DSR.

Lead the Coupon Digitalization:

1. Migrate all identified mechanics on a digital platform with hygienic data from our depository.

2. Help to execute end-to-end app adoption starting from download to the first scan.

3. Meet allocated mechanics on pre-defined beat plan & help them to scan coupons.

4. Resolve any issues either by answering or escalating the mechanics concern.

Required Candidate profile

ITI, Polytechnic, Science Graduate with fair knowledge of Sales & Marketing.

3-4 years prior experience in Sales or on-ground activations

Prior Experience in marketing plan execution will help.

Knowledge and Skillset

  • Execution Bias: Ability to demonstrate brand message to target mechanics with creative solutions.
  • Excellent Analytical/Problem-solving skills driven by Local examples.
  • A Team Player with distinct abilities to work in a varied environment of the Lubricant market.
  • Working knowledge of English (written and verbal) along with strong command of regional language in routine communication.
  • Planning, Organizing, Co-ordinating & Monitoring skills
  • Should possessed basic IT Skills & Knowledge.
  • Execution ability, Results Orientation & Customer Centricity.

Skills Required: Market Visit Field, Marketing, Channel Sales


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