wayForward (PsyInnovations India)

Email Marketing Manager

wayForward (PsyInnovations India)
Not Disclosed
5-7 Years Full Time
Delhi, Delhi, IN

Vacancy: Not Disclosed Posted: 3 years ago Applicants: 5
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Job Description

 About the Role

We’re looking for an exceptional Email Marketing Manager to join our Member Marketing Team to build and execute email campaigns that communicate the wayforward offering to our end users (members). The successful candidate will have creative energy; experience driving successful engagement through email channels; willingness to get hands-on with technical execution; an analytical mindset; and extremely detail-oriented. 

You will partner with Inside Sales & Support team to produce engaging marketing campaigns. You’ll own initiatives to evolve and scale our efforts, achieve our customers’ and wayforward’s business goals, and test innovative marketing ideas. 

 

Responsibilities:

  • Own the email calendar scheduling & production process from end-to-end, including scheduling & maintaining the overall campaign calendar and requesting/QA’ing/deploying campaigns for stakeholders.
  • Effectively manage and track work with designers across multiple customers to meet customer deadlines and to produce, schedule, and deploy best-in-class email campaigns.
  • Create content for the Emailers & work across teams to maintain a high standard of accuracy.
  • Follow QA protocol to confirm email campaigns have correct elements (e.g., subject line, copy, links, etc.) with 100% accuracy before scheduling send.
  • Develop ways to improve process efficiency while maintaining high standards for QA.
  • Assist with managing A/B and multivariate tests; deliver results and translate those successes into insights for the engagement, retention, and demand generation.
  • Leverage and build email best practices to create a best in a class email program.
  • Assist with reporting on KPI’s. Create reports and ad-hoc analysis to support strategic decisions.
  • Accountable for key email metrics such as open, click-through, and conversion rates.

Qualifications:

  • 4+ years of relevant experience in marketing with focus on B2B audience.
  • BA/BS or equivalent experience
  • Can-do approach to handling shifting priorities in a constantly changing organization and marketplace
  • Excellent project management skills and experience
  • Data-driven and analytical
  • Consumer Marketing, Digital Health, and/or Employer Benefits experience is desired, but not required
  • Proficiency in using Marketing Cloud for email marketing is required

Skills Required: Márketing,Digital Marketing,Email Marketing


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