Job Description

Roles and Responsibilities

• Managing Email Campaigns as per client specifications
• Need to drive healthy conversions of Clicks/Opens of the Emails
• Strong Awareness of IP reputation plan for email servers.
• Expertise in working on 3rd Party Email tools like Zoho/ Eloqua etc
• Realtime IP/Domain Blacklist checking and reporting
• Realtime Hard/Soft Bounce update in 3rd Party tools & internal tools
• Usage of Email authentication methods for better email deliverability

Desired Candidate Profile

• Need to be well versed with Email Marketing process & tools usage.
• A/B testing, Opt-In strategy
• Marketing Automation
• Expertise in reporting of Email Metrics ( Open Rate / Click Rate /
• Conversion Rate )
• SEO and Social Media Management
• Expertise in Email Deliverability, Campaign Strategies.
• Strong communication skills.
• Should be flexible with Night Shifts

Role : Direct Marketing Executive

Industry Type : BPO, Call Centre, ITeS

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Employment Type : Full Time, Permanent

Role Category : Marketing

Skills Required: BPO,Advertising,Marketing Automation,Call Centre,Email Process,ITES,Media Planning,MR,Direct Marketing Executive,Email Campaign,Marketing