Job
Description
We are currently seeking an experienced, creative Digital and Social Media Specialist to join our Startup team.
The ideal candidate should be well experienced in various digital/social media platforms and its operations. He/she must bring a strong arsenal of techniques and methods to promote our products, services, and public image through social media platforms.
You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
The goal is to reach out to consumers through the most effective advertising campaigns through social media and SEO/SEM.
Digital Marketing Specialist Responsibilities:
- Evaluate and implement improvements on digital strategy.
- Research the latest digital tools and interactive trends.
- Optimize SEO.
- Engage and enhance the Social Media Marketing
- Create integrated and cost-effective digital strategies.
- Drive value for the organization.
- Analyze and report on digital campaigns.
- Analyze customer & user data and generate Leads.
- Engage with clients, sales teams, and management.
- Map out how digital assets will be optimized for business results.
- Define Branding Strategy, Email marketing
- Manage the company website (including all images, tools, and content)
- Manage day-to-day messaging/posts
- Conduct and report analysis of the site and social traffic
- Establish and monitor ROI and KPIs
- Create, maintain, and implement a digital marketing and editorial calendars.
- Maintain effective, cohesive, and engaging brand messaging.
- Update and manage company blogs, e-newsletter, and social media including regular posts, news, etc.
Digital Marketing Specialist Requirements:
- Proven working experience in digital marketing.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Should be familiar with different SEO tools & browser plugins for SEO analysis and improved productivity
- Well versed with all On-page and Off-page SEO techniques for Static as well Dynamic database-driven Website
- Must have a proven track record of changing website rankings to bring them to the top of search engines results
- Candidate should be expert in working with Google Ad Words (PPC)
- Experience with other search engine PPC management helpful.
- Thorough knowledge of conversion tracking and web analytic software, such as Google Analytics and others.
- Google Ad Words Google Analytics certified professional will be preferred.
- Design, build and maintain our social media presence
- Experience in managing social media optimization (SMO), social media campaigns (SMM) is desirable.
- Measure and report performance of all digital marketing campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Up to date with the latest trends and best practices in online marketing
- Must have excellent written & oral English communication skills
Education and Experience:
Engineering Graduate/MCA with 4-7 years of experience in Digital Marketing
Skills Required: Web Analytics Tool,SEO Analysis,PPC,Google Analytics,Google AdWords,Digital Marketing,Social Media Marketing,Display Advertising,Social Media Optimization,SMM,Digital Advertising,SMO,Affiliate Marketing,Youtube
Other
Requirements :
Role-Social Media Marketing Manager
Industry Type-Education, Teaching, Training
Functional Area-Marketing, Advertising, MR, PR, Media Planning
Employment Type-Full Time, Permanent
Role Category-Online/Digital Marketing
Education
UG :Any Graduate in Any Specialization
PG :MCA in Any Specialization
Website-https://etoe.in/