Digital Marketing Data Analyst (Power BI)
We are looking for professionals with deep data analysis skills, with an emphasis on Digital Marketing, to join our Fund Marketing Services team. The data analysts role is critical in sourcing, centralising, modelling, mining and visualizing data from multiple digital platforms (e.g. CMS, CRM, Marketing Automation Platform, Web analytics etc.). He/She needs to be continuously learning and evolving; and should constantly provide recommendations on the sourcing, processing and visualization of data. In addition, this individual will need strong verbal and written skills in the English language and be able to communicate effectively, working in a fast-paced agile environment.
The successful candidate will be part of the clients digital marketing team that uses data to automate certain human decisions; to automate fund and content recommendations based on clients preferences, behavior, peers and eventually machine learning across web properties and emails. The goal is to track and analyze session data, identify and predict behavioral trends, build audience personas, implement predictive content marketing, and create dashboards to visualize data to effectively communicate results to Sales, Marketing and senior management.
This position entails:
Skills Required: Data Analysis,Power BI,SQL Queries
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