Job
Description
Roles and Responsibilities
- Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications
- Seamless execution of Emailer and push notification campaigns for brands on Marketing automation platform
- Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical
- Contribute ideas to improve the ROI metrics for brands like returning purchasers Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas
- Coordination with internal tech, design, marketing team to ensure campaign deliveries
- Identifying gaps in user journeys and how to improve user, buying cohorts, Competition study and analysis of their strategies
- Establish and implement best practices for database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection
Desired Candidate Profile
Must be experience with Moengage/Clever Tap Platforms, Excel & Analytics should be strong