Furlenco

Campaign Associate - Digital Marketing

Furlenco
250000 - 450000 P.A.
1-2 Years Part Time
Bangalore, Karnataka, IN

Vacancy: Not Disclosed Posted: 1 year ago Applicants: 2
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Job Description

Roles and Responsibilities

  • Assist with the creation, optimisation and reporting of paid campaigns as directed by the Marketing Team.
  • Day to day activities include:
  • Create and manage campaigns across various marketing channels (Search, YouTube, Facebook/Instagram, Display),
  • Monitor performance KPIs such as CTRs, CVRs, CPIs, CPLs and proactively call out campaign and ad performance issues.
  • Create and present daily, weekly, monthly reports for campaign performance.
  • Track and update traffic patterns through various marketing channels using Google Analytics.
  • Stay up to date with the latest trends in Digital and best practices.
  • Give new and creative ideas in terms of marketing channels, creative content, and ways to increase performance.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct keyword research, A/B testing and analyze creative/content performance.

Requirements:

  • 1-2 years of experience in campaign management across different digital marketing channels.
  • Experience in managing large scale performance-based paid campaigns on e-commerce.
  • Hands-on experience in Google Ads and Facebook Ads Manager.
  • Experience in creation, management and optimization of Search, YouTube and Display and Facebook/Instagram ad campaigns.
  • Excellent understanding of digital marketing concepts and best practices
  • Excellent understanding of excel, google sheets.

Skills Required: Digital Marketing, Website Analysis, Campaign Management


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