Job
Description
About the Role
We are seeking a passionate and self driven Performance Marketeer with experience in app
marketing to drive the customer acquisition through App Marketing for Razorpay.
The person would be responsible for driving app installs, engaging prospective customers and being
one of our customer acquisition champions. The candidate should be able to define an ambitious
vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and
evaluate performance.
Key Roles and Responsibilities
Develop a deep understanding and knowledge of Razorpays products, audiences & buyer
personas.
Leverage paid channels to drive app install, top funnel, lead velocity and merchant
conversions.
Use data-driven marketing strategy to identify trends/patterns and opportunities for
innovation, and make optimization recommendations across the buyer’s journey.
Explore new channels for customer acquisition for Razorpay.
Measure, track and report on performance marketing efforts through structured dashboards.
Lead, motivate, mentor, and grow the performance marketing function within the marketing
team.
Minimum requirements
2-7 years of overall professional experience.
Strong creative & soft skills combined with an affinity for data.
- Proven experience managing customer acquisition efforts in paid channels with quantifiable
results.
Should have managed budgets upwards of INR 1 cr/month,
Experience with Affiliate marketing
Experience with paid channels (Google UAC, Facebook Ads, Linkedin Ads, Twitter Ads,
etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics,
Appsflyer, Branch ) , Marketing Automation (Moengage/Clevertap)
Highly organized and autonomous, but also collaborative and able to work cross-functionally.
Ability To Make Decisions in a changing environment, anticipate future needs and drive
results.